Find the achievements behind the responsibilities.
Work that feels routine to you may demonstrate leadership, initiative, or an important improvement. We’ll explore what you did, the context, and the results you can support.
MEET YOUR CAREER COACH
Your experience.
A hiring perspective.
I’m Alex Ruiz Lee: founder of ARLee Consulting, INSEAD MBA, and former Director and Head of HR at Samsung Electronics Mexico. I help you communicate what you bring to your next opportunity.
ALEX RUIZ LEE
Engineer.
Consultant.
HR leader.
Your coach.
- Previously
- Director & Head of HR, Samsung Electronics Mexico
- Education
- INSEAD MBA · MSc in Telecommunications
- Career Services
- English and Spanish · Clients worldwide
A CAREER WITH MORE THAN ONE CHAPTER
I’ve made career changes, too.
My own path has taken me from telecommunications and consulting to business strategy, HR leadership, and running my own consultancy. Along the way, I’ve worked and studied across Europe, North America, Latin America, and Asia.
Those moves have required me to explain how earlier experience connects to a different role, industry, or country. That is often the same challenge my clients face: a strong background that needs a clearer explanation for the next opportunity.
Before founding ARLee Consulting in 2017, I was Director and Head of HR at Samsung Electronics Mexico. I previously worked in global HR and strategy at Samsung’s headquarters in South Korea.
That background informs how I read a CV and approach an interview: what is the person’s contribution, what evidence supports it, and how does it relate to the role they want?
WHAT THIS MEANS FOR YOU
Your career is familiar to you.
I help you see what’s worth explaining.
Connect your experience to your target.
A clear CV makes choices. We’ll decide what to emphasise for your agreed target roles and explain the relevance of experience that may not speak for itself.
Prepare to explain it in person.
In interview coaching, we practise how you introduce yourself, discuss career moves, and use specific examples to make your answers more convincing.
A career across countries and perspectives.
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2017 onwards
ARLee Consulting
I founded the firm to provide personalized MBA admissions coaching and career support.
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2015–2017
Leading HR & CSR at Samsung Mexico
Director and Head of HR & CSR, based in Mexico City.
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2012–2015
Global strategy and HR at Samsung HQ in Seoul
Global Strategy Consultant, followed by Senior Manager of Global HR at Samsung Electronics HQ.
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2011
INSEAD, Wharton and the start of coaching
MBA at INSEAD in France and Singapore, with an exchange at Wharton. I began coaching applicants after graduating.
Explore My Full Experience and Education
Professional Experience
Director and Head of HR & CSR
Samsung Electronics Mexico
Mexico City, Mexico · 2015–2017
Senior Manager of Global HR
Samsung Electronics HQ
Seoul, South Korea · 2013–2015
Global Strategy Consultant
Samsung Electronics HQ
Seoul, South Korea · 2012–2013
Investment Consultant
Leopard Capital LP
Phnom Penh, Cambodia · 2011
Service Delivery and LATAM Sales
General Telecom
New York, NY, USA · 2008–2010
Junior Consultant
INDRA
Barcelona, Spain · 2005–2006
Education
Master of Business Administration
INSEAD
France / Singapore · 2011
MBA Exchange Student
The Wharton School
Philadelphia, PA, USA · 2011
MSc in Telecommunications · Magna Cum Laude
NJ Institute of Technology
Newark, NJ, USA · 2006–2008
Telecommunications Engineering
Univ. Politecnica de Catalunya
Barcelona, Spain · 1999–2008
BSc in Business
Universitat de Barcelona
Barcelona, Spain · 2003–2007
HOW WE WORK TOGETHER
Personal attention.
A practical process.
You work directly with me. For written packages, we start with a structured questionnaire and your existing materials. I ask follow-up questions, prepare the first draft, and work through your feedback with you.
Most communication happens by email, so you can reflect on questions and review the wording in your own time. An optional short phone consultation is available within written packages.
Interview preparation is a two-hour live session, with feedback and practice during the call. We agree on the scope, timing, and fee before you make a payment.
SUPPORT FOR YOUR NEXT STEP
Start with
what you need.
From an overdue CV update to a specific application or an upcoming interview, we agree on the right scope for your situation.
Explore services and pricing ↗There’s more to a person than a CV.
Proud dog dad to Cori
I rescued Cori from the streets of Mexico City when she was just one month old. Her name comes from 거리 (pronounced roughly “guh-ree”), the Korean word for “street”—a reminder of where our story began. She’s now my lovely princess and the love of my life.
Languages and connections
My background is Spanish and Korean. I’m fluent in English, Spanish and Catalan, and conversant in Korean and French. Random fact: In 2023, I interpreted between Korean, English and Spanish for the K-pop girl group Red Velvet at Primavera Sound in Barcelona.
Long walks. Different horizons.
I love trekking: the Salkantay Trek to Machu Picchu in 2010 (65 km in five days), and the Camino de Santiago in 2012 (800 km in 25 days) and 2020 (300 km in 11 days).
Racket sports, wherever I am
Badminton in Korea, squash in Mexico, and tennis at Club Tennis Masnou. Racket sports have followed me across countries, and tennis has become a serious passion.
Training for the next challenge
Working out is a big part of my life. I train hard, run 5K and 10K distances, and I’m now preparing for my first half-marathon.
Music and mixology
I play electric guitar and drums, and I’m a big fan of progressive metal, John Petrucci and Jason Becker. I’m also fascinated by mixology and trained as a bartender and mixologist at New York Bartending School.
I build websites, too
I’m a web programmer working with PHP/MySQL, HTML and JavaScript. I built this website, as well as ARLee Consulting ↗, MBAessayDB ↗, and My Video Interview Prep ↗. I enjoy turning ideas into practical tools that help people prepare.
Let’s talk about your next step.
Tell me about your experience, what you are pursuing, and where you would like support.
Contact Alex ↗